Cookie Policy

Last updated 1 Dec 2024
Cookie Policy

MagicFuse (“we”, “us”, “our”) is responsible for the website https://magicfuse.co

Our website uses cookies and other similar technologies, which may include pixels, plugins, scripts, tags and device fingerprinting (which we collectively refer to as “cookies” in this Cookie Policy).

We use cookies for many reasons, for example to distinguish you from other users of our website or to see how you interact with our website. This helps us to provide you with a good experience when you browse our website, it also allows us to improve our website and it allows us to re-engage with our audience through advertisements on other websites.

What are cookies?

A cookie is usually a small file of letters and numbers that we store on your browser or the hard drive of your computer, smart phone, tablet or other electronic device. However, they can take a number of different forms, such as pixels, plugins, tags scripts and combinations of these technologies to allow ‘device fingerprinting’. Cookies use information that is transferred to or read from your device’s hard drive. Some cookies may collect personal data about you.

First Party and Third Party Cookies and Pixels

Some cookies and pixels are referred to as “first party” which means they are placed by the website you are visiting – so in our case first party cookies and pixels are placed by MagicFuse’ own website. “Third party” cookies and pixels are placed by other organisations (with our permission) via the MagicFuse website, such as advertisers and social media platforms. They work by collecting information from your device and passing it directly back to the third party.

Our use of cookies

We want you to understand the different types of cookies that are used on our website. These may be set by us, or by third parties who provide functionality embedded in or connected to our website. We use a variety of types of cookies for the following purposes:

1. Essential cookies

Essential cookies or strictly necessary cookies are cookies that are essential for a website to function correctly. These cookies are necessary to provide an online service on a website or used solely to carry out or facilitate the transmission of communications over a network.

2. Performance and functionality cookies

Functional cookies enhance functions, performance, and services on the website. Some examples include: cookies used to analyze site traffic, cookies used for market research, and cookies used to display advertising that is not directed to a particular individual.

Functional cookies may also be used to improve how our websites function and to help us provide you with more relevant communications, including marketing communications. These cookies collect information about how our websites are used, including which pages are viewed most often.

3. Analytics and customization cookies

Analytics cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously. Cookie purpose description: Google Analytics Tracking Code that logs details about the visitor's browser and computer.

4. Advertising cookies

Advertising cookies track activity across websites in order to understand a viewer’s interests and to direct marketing to them. We sometimes use cookies delivered by us or by third parties to show you ads for our products that we think may interest you on devices you use and to track the performance of our advertisements. For example, these cookies collect information such as which browser you used when visiting our websites.

5. Social networking cookies

Social media cookies are cookies used to connect a website to a third-party social media platform. They remember a user's details after the user signs in to a social media account from a website. Many social media cookies are set through plugins, widgets, and sharing buttons.

6. Unclassifiels cookies

How to withdraw your consent to the use of cookies

You can block most cookies (except for Flash cookies) by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you block all cookies (including essential cookies) you may not be able to access all or parts of our services, or you may experience reduced functionality when accessing certain services. The procedure to block cookies depends on which internet browser you are using:

Internet Explorer: To prevent new cookies from being installed and delete existing cookies:

http://windows.microsoft.com/en-GB/internet-explorer/delete-manage-cookies

Firefox: To prevent new cookies from being installed:

http://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences

Firefox: To prevent new cookies from being installed:

http://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences

Or to delete existing cookies:

http://support.mozilla.org/en-US/kb/delete-cookies-remove-info-websites-stored

Google Chrome: To prevent new cookies from being installed and delete existing cookies:

http://support.google.com/chrome/answer/95647?hl=en

Safari: To prevent new cookies from being installed and delete existing cookies:

http://help.apple.com/safari/mac/8.0/#/sfri11471

Privacy

We are committed to using cookies fairly and in accordance with applicable privacy rights. Please read our Privacy Policy for further information on how our use of cookies may involve processing your personal data. Our Privacy Policy can always be accessed at the foot of our website landing page https://magicfuse.co

Changes to this Cookie Policy

If this Cookie Policy changes, the revised policy will include a new effective date and will be posted on this page. Please check back regularly to keep informed of updates.

Last Updated: 01.08.2022

Table of Cookies used on our website:

Performance and functionality cookies:

These cookies are used to enhance the performance and functionality of our Websites but are non-essential to their use. However, without these cookies, certain functionality (like videos) may become unavailable.

Name:
Purpose:
Provider:
Service:
Country:
Type:
Expires in:
SM
Session cookie used to collect anonymous information on how visitors use a site to help improve their experience and for better target ads.
.c.clarity.ms
United States
http_cookie
session
MR
Microsoft MSN cookie. Used to measure the use of the website for internal analytics.
.c.bing.com

Microsoft View Service Privacy Policy

United States
http_cookie
7 days
_hjAbsoluteSessionInProgress
The cookie is set so Hotjar can track the beginning of the user's journey for a total session count. It does not contain any identifiable information.
.magicfuse.co
United States
http_cookie
30 minutes
MR
Microsoft MSN cookie. Used to measure the use of the website for internal analytics.
.bat.bing.com
United States
server_cookie
7 days
MR
Microsoft MSN cookie. Used to measure the use of the website for internal analytics.
.c.clarity.ms
United States
http_cookie
7 days

Analytics and customization cookies:

These cookies collect information that is used either in aggregate form to help us understand how our Websites are being used or how effective our marketing campaigns are, or to help us customize our Websites for you.

Name:
Purpose:
Provider:
Service:
Country:
Type:
Expires in:
c.gif
-
magicfuse.co
United States
pixel_tracker
session
_ga_#
Used to distinguish individual users by means of designation of a randomly generated number as client identifier, which allows calculation of visits and sessions
.magicfuse.co
United States
http_cookie
1 year 11 months 29 days
704366522/
-
magicfuse.co
United States
pixel_tracker
session
_gat#
Enables Google Analytics to regulate the rate of requesting. It is a HTTP cookie type that lasts for a session.
.magicfuse.co
United States
http_cookie
1 minute
MUID
Sets a unique user id for tracking how the user uses the site. Pers istent cookie that is saved for 3 years
.clarity.ms
United States
http_cookie
1 year 24 days
_hjRecordingLastActivity
This should be found in sessionStorage (as opposed to cookies). This gets updated when a visitor recording starts and when data is sent through the WebSocket (the visitor performs an action that Hotjar records).
magicfuse.co
United States
html_session_storage
session
/
-
magicfuse.co
United States
pixel_tracker
session
#collect
Sends data such as visitor’s behavior and device to Google Analytics. It is able to keep track of the visitor across marketing channels and devices. It is a pixel tracker type cookie whose activity lasts within the browsing session.
magicfuse.co
United States
pixel_tracker
session
_gid
Keeps an entry of unique ID which is then used to come up with statistical data on website usage by visitors. It is a HTTP cookie type and expires after a browsing session.
.magicfuse.co

Google Analytics View Service Privacy Policy

United States
http_cookie
1 day
_ga
It records a particular ID used to come up with data about website usage by the user. It is a HTTP cookie that expires after 2 years.
.magicfuse.co

Google Analytics View Service Privacy Policy

United States
http_cookie
1 year 11 months 29 days
px/
-
magicfuse.co
United States
pixel_tracker
session
MUID
Sets a unique user id for tracking how the user uses the site. Persistent cookie that is saved for 3 years
.bing.com
United States
http_cookie
1 year 24 days

Advertising cookies:

These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.

Name:
Purpose:
Provider:
Service:
Country:
Type:
Expires in:
SRM_B
Atlas Adserver used in conjunction with Bing services. Expires after 180 days
.c.bing.com
United States
server_cookie
1 year 24 days
_uetvid
Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.
.magicfuse.co

Google Tag Manager View Service Privacy Policy

United States
http_cookie
1 year 24 days
_uetsid
Collects data on visitor behavior from multiple websites, in order to present more relevant advertisement - This also allows the web site to limit the number of times that they are shown the same advertisement.
magicfuse.co

Google Tag Manager View Service Privacy Policy

United States
html_local_storage
persistent
test_cookie
A session cookie used to check if the user’s browser supports cookies.
.doubleclick.net
United States
server_cookie
15 minutes
_uetsid_exp
Contains the expiry-date for the cookie with corresponding name.
magicfuse.co

Google Tag Manager View Service Privacy Policy

United States
html_local_storage
persistent
_uetvid_exp
Contains the expiry-date for the cookie with corresponding name.
magicfuse.co

Google Tag Manager View Service Privacy Policy

United States
html_local_storage
persistent
_fbp
Facebook tracking pixel used to identify visitors for personalized advertising.
.magicfuse.co
United States
http_cookie
2 months 29 days
ANONCHK
Used by Bing as a unique user identifier for users seeing bing ads
.c.clarity.ms
United States
server_cookie
10 minutes
lidc
These cookies are associated with a B2B marketing platform, for merly known as Bizo, which is now owned by LinkedIn, the business networking platform. This subdomain is connected with LinkedIn's marketing services that enable website owners to gain insight into types of users on their site based on LinkedIn profile data, to improve targeting.
.linkedin.com
United States
server_cookie
1 day
_uetsid
Collects data on visitor behavior from multiple websites, in order to present more relevant advertisement - This also allows the website to limit the number of times that they are shown the same adv ertisement.
.magicfuse.co

Google Tag Manager View Service Privacy Policy

United States
http_cookie
1 day
_uetvid
Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.
magicfuse.co

Google Tag Manager View Service Privacy Policy

United States
html_local_storage
persistent
UserMatchHistory
These cookies are associated with a B2B marketing platform, for merly known as Bizo, which is now owned by LinkedIn, the business networking platform. This subdomain is connected with LinkedIn's marketing services that enable website owners to gain insight into types of users on their site based on LinkedIn profile data, to improve targeting.
.linkedin.com
United States
http_cookie
30 days
IDE
Used to measure the conversion rate of ads presented to the user. Expires in 1.5 years.
.doubleclick.net
United States
server_cookie
1 year 11 months 29 days
bcookie
Used to optimize the range of advertising on Linkedin
.linkedin.com

Linkedin Ad Analytics View Service Privacy Policy

United States
http_cookie
1 year 11 months 30 days

Social networking cookies:

These cookies are used to enable you to share pages and content that you find interesting on our Websites through third party social networking and other websites. These cookies may also be used for advertising purposes.

Name:
Purpose:
Provider:
Service:
Country:
Type:
Expires in:
bscookie
Cookie used for Sign-in with Linkedin and/or for Linkedin follow feature on 3rd party websites
.www.linkedin.com

Linkedin Ad Analytics View Service Privacy Policy

United States
server_cookie
1 year 11 months 30 days
personalization_id
Used on sites that share Twitter content and with Twitter share plugin. Persistent cookie that is set for 730 days
.twitter.com
United States
server_cookie
1 year 11 months 29 days

Unclassified cookies:

These are cookies that have not yet been categorized. We are in the process of classifying these cookies with the help of their providers.

Name:
Purpose:
Provider:
Service:
Country:
Type:
Expires in:
_lfa
-
.magicfuse.co
United States
http_cookie
1 year 11 months 29 days
_clsk
-
.magicfuse.co
United States
http_cookie
1 day
_hjIncludedInPageviewSample
-
magicfuse.co
United States
http_cookie
2 minutes
CLID
-
www.clarity.ms
United States
server_cookie
11 months 30 days
_cltk
-
magicfuse.co
United States
html_session_storage
session
AnalyticsSyncHistory
-
.linkedin.com
United States
server_cookie
30 days
_hjIncludedInSessionSample
-
magicfuse.co
United States
http_cookie
2 minutes
lang
-
.linkedin.com
United States
http_cookie
session
_hjSessionUser_1504030
-
.magicfuse.co
United States
http_cookie
11 months 30 days
lang
-
.ads.linkedin.com
United States
http_cookie
session
_hjFirstSeen
-
.magicfuse.co
United States
http_cookie
30 minutes
hbv_690492
-
magicfuse.co
United States
html_local_storage
persistent
muc_ads
-
.t.co
United States
server_cookie
1 year 11 months 29 days
U
-
.adsymptotic.com
United States
server_cookie
2 months 29 days
_lfa_expiry
-
magicfuse.co
United States
html_local_storage
persistent
_lfa
-
magicfuse.co
United States
html_local_storage
persistent
_hjRecordingEnabled
-
magicfuse.co
United States
html_session_storage
session
_clck
-
.magicfuse.co
United States
http_cookie
11 months 30 days
hjViewportId
-
magicfuse.co
United States
html_session_storage
session
li_sugr
-
.linkedin.com
United States
server_cookie
2 months 29 days
_hjSession_1504030
-
.magicfuse.co
United States
http_cookie
30 minutes

Third Party Cookies

In some special cases we also use cookies provided by trusted third parties. The following section details which third party cookies you might encounter through this site.

  • This site uses Google Analytics which is one of the most widespread and trusted analytics solutions on the web for helping us to understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content. For more information on Google Analytics cookies, see the official Google Analytics page
  • Third party analytics are used to track and measure usage of this site so that we can continue to produce engaging content. These cookies may track things such as how long you spend on the site or pages you visit which helps us to understand how we can improve the site for you.
  • From time to time we test new features and make subtle changes to the way that the site is delivered. When we are still testing new features these cookies may be used to ensure that you receive a consistent experience whilst on the site whilst ensuring we understand which optimisations our users appreciate the most.
  • We use adverts to offset the costs of running this site and provide funding for further development. The behavioral advertising cookies used by this site are designed to ensure that we provide you with the most relevant adverts where possible by anonymously tracking your interests and presenting similar things that may be of interest.
  • We also use social media buttons and/or plugins on this site that allow you to connect with your social network in various ways. For these to work the following social media sites including; (Medium, Facebook, Twitter, LinkedIn, Instagram), will set cookies through our site which may be used to enhance your profile on their site or contribute to the data they hold for various purposes outlined in their respective privacy policies.

More Information

Hopefully that has clarified things for you and as was previously mentioned if there is something that you aren't sure whether you need or not it's usually safer to leave cookies enabled in case it does interact with one of the features you use on our site.

However if you are still looking for more information then you can contact us through one of our preferred contact methods:

Email: hello@magicfuse.co

Phone: +44 20 3290 1270 +380 (68) 348 64 20

Address:

footer_flag_uk.svg 41 Devonshire Street, Ground Floor W1G 7AJ, London, UK

footer_flag_ua.svg 108 Stryiska Street 79026, Lviv, Ukraine

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We use cookies to personalize content and ads, to provide social media features, and to analyze our traffic. Check our privacy policy to learn more about how we process your personal data.

Cookie Policy - MagicFuse