Challenge
The implementation of the GDPR policy by the EU posed a significant challenge for Salesforce marketers, particularly in ensuring data consistency.
Solution
MagicFuse developed and launched an AppExchange app ensuring company-wide GDPR compliance, featuring permission tracking, data requests, marketing integrations, data expiration, Customer360 consent, and a preference center.
Technologies used:
Visualforce, APEX, Salesforce Lightning, CSV Reader, Salesforce Communities, Generic Batches.