Driving Automotive Service Efficiency with Salesforce
We partnered with Auto Service Repairs to deliver a mobile-friendly Experience Cloud Portal, automated vehicle data management, and seamless web integrations. These improvements streamlined workflows, enhanced transparency, and supported business growth in the competitive UK automotive services market.
Type:
End User
Location:
United Kingdom
About the Customer
Auto Service Repairs is a UK-based network of specialized car service centers offering high-quality gearbox and engine repairs, along with general vehicle maintenance. Committed to using manufacturer-approved parts and delivering exceptional service, they operate over 50 specialist centers nationwide. Their convenience-focused approach includes car pick-up, health checks, and same-day return with a stamped service book.
Client's Challenge
As the company expanded, Auto Service Repairs needed to automate manual processes that relied heavily on external data entry, causing delays and errors. They sought a Salesforce-driven transformation to streamline workflows, improve data accuracy, and gain a competitive edge in the automotive service industry.
Solution
- Developed a mobile-optimized portal connecting garage technicians and drivers to CRM data, enabling real-time progress tracking and on-the-go insights.
- Integrated mobile photo capture for vehicles before pickup/delivery, instantly uploading images and comments to Salesforce for detailed damage documentation and accountability.
- Used Apex to automatically populate vehicle data from the UK Vehicle Data service based on plate numbers, eliminating manual errors and ensuring up-to-date records.
- Enhanced lead capture from two WordPress websites via WPForms, streamlining lead management and improving conversion rates.
- Redesigned declarative automations for seamless Google Drive integration, improving file management, document generation, and automated workflows.
- Created custom page layouts with limited fields during record creation and full fields after edits to simplify data entry and improve usability.
- Added consistent email signatures across 22 Lightning Email Templates for professional and cohesive communication.
Cooperation Results
Streamlined repair and maintenance workflows with mobile CRM access.
Robust vehicle damage documentation increasing transparency and trust.
Automated and accurate vehicle data management.
Enhanced lead capture fueling growth.
Improved document workflows and team collaboration.
Intuitive UI improving productivity.
Consistent branding in communications.
Technologies Used
Salesforce Experience Cloud
Salesforce Sales Cloud
Apex
WPForms
Drive Connect
Lightning Email Templates
Salesforce Flows
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Ross Kurhanskyi
VP of Business Development
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