Salesforce For Media Companies
MagicFuse provides expert Salesforce for Media Companies services to help media and entertainment businesses optimize complex advertising pipelines to boost advertising revenue and stay competitive in the media industry. Our team specializes in implementing and customizing Salesforce Media Cloud, Marketing Cloud, and ad sales automation to break down data silos, personalize subscriber journeys, and transform how they drive audience engagement and campaign success.
Services MagicFuse Offers for Media Companies
Predictive Advertising Revenue Forecasting
We configure Salesforce CRM Analytics and Media Cloud to forecast ad sales revenue using historical performance, inventory demand, and pricing trends. This helps executives plan budgets, optimize rate cards, and make informed growth decisions.
Dynamic Audience Cohort Creation
Using Salesforce CDP, we build real-time, behavior-driven audience cohorts that update automatically. Publishers can package premium segments for advertisers, increase targeting precision, and improve campaign conversion outcomes.
Content Performance Intelligence Dashboards
We create executive dashboards combining content engagement, ad revenue, and subscription data. Leaders gain clear visibility into which programs, formats, and channels deliver the highest ROI for both advertising and subscriber growth.
Real-Time Campaign Optimization and Insights
Our team sets up real-time tracking with automated KPI alerts, pacing controls, and budget utilization insights. Media companies can adjust creative, placements, and spend instantly to maximize campaign performance.
Data-Backed Pricing and Yield Management
We help implement dynamic pricing strategies by combining first-party audience data with ad performance analytics. Sales teams can reduce underpriced inventory, improve fill rates, and increase overall ad yield.
Strategic Partner & Advertiser Intelligence
We build Salesforce-based hubs that track advertiser spend patterns, deal history, and renewal likelihood. Sales teams get actionable insights to retain key advertisers, identify upsell opportunities, and grow long-term partnerships.
Key Challenges Facing the Media Industry
Fragmented Customer & Audience Data
Media companies often operate with disconnected systems across sales, marketing, advertising platforms, and content teams. This creates data silos, limits visibility into customer behavior, and makes it harder to gain visibility into audience engagement and campaign data quality.
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Inefficient Ad Sales & Revenue Management
Manual, error-prone sales processes slow deal closures and make it difficult to track the performance of ad campaigns, manage pricing, and monitor advertising revenue. These inefficiencies reduce sales revenue and lead to missed targeted advertising opportunities.
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Low Subscription Retention & Customer Lifetime Value
Complex subscriber lifecycles without effective subscription management result in churn, lower subscription revenue, and weaker customer satisfaction in customer relationships.
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Limited Personalization & Content Engagement
Lack of advanced tools prevents personalized experiences and engaging content delivery across multiple channels, making it harder to run effective advertising campaigns and increase engagement and conversion rates.
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Technology Fragmentation & Integration Gaps
Legacy systems and poorly connected tools block content distribution, reduce visibility into performance metrics, and make it hard to gain valuable insights or integrate with business intelligence solutions.
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How MagicFuse Solves These Challenges with Salesforce
Centralized Customer and Audience Data
We implement Salesforce Media Cloud to combine customer data, advertiser details, and campaign history into a single platform. This unified system gives media businesses deeper audience behavior insights, stronger customer relationships, and accurate performance metrics for decision-making.
Automated Ad Sales and Revenue Management
Our team configures Sales Cloud with CPQ tools to streamline the sales process, automate quote creation, manage advertising sales, and monitor campaign performance. This helps sales representatives close deals faster and increase advertising revenue.
Optimized Subscription and Customer Lifecycle Management
We tailor subscription management workflows to handle renewals, billing, and the payment process, helping reduce churn, improve customer experience, and grow recurring subscription revenue.
Streamlined Operations and Workflow Automation
By automating proposal approvals, contract handoffs, and campaign management tasks inside the Salesforce platform, we remove repetitive manual work, boost sales teams’ efficiency, and reduce revenue leakage.
Personalized Audience Engagement and Campaigns
Using Marketing Cloud, we build marketing strategies that deliver personalized messages, run ad campaigns across multiple channels, and increase engagement and conversion rates for both new and existing customers.
Integrated Digital Platforms and Content Management
We integrate Salesforce products with CMS, OTT, advertising platforms, and finance tools to support content distribution, track campaign performance, and give teams valuable insights to refine marketing strategies and boost revenue growth.
Case Studies
The only procurement software provider on the Salesforce platform
Challenge:
The project posed a technical challenge due to its complex logic and compatibility requirements with both the Classic and Lightning interfaces. However, we swiftly delved into the details and completed the initial scope of urgent changes ahead of the client's estimated timeframe.
Solution:
We introduced a dedicated Salesforce developer to optimize and fix bugs in the existing codebase, gradually expanding to develop new features, integrate with third-party systems, and conduct research. Our technical expertise, systematic approach, and strong project management practices enabled the growth of the Atamis product.
Technologies used:
Visualforce, APEX, Salesforce Communities, Python, Heroku.
Pain killer app to clean up your Salesforce Org
Challenge:
Elements.cloud faced the task of constructing a secure and scalable Salesforce managed package and deploying it to the AppExchange.
Solution:
Our team built a faultless AppExchange package that passed security reviews, enabling seamless integration between Salesforce and Elements. This achievement was driven by our deep understanding of Salesforce, streamlined data processing, optimized queries, and detailed monitoring with AWS CloudWat.
Technologies used:
Visualforce, APEX, Lightning, Salesforce Communities, Generic Batches, CSV Reader.
Salesforce integrations for ID-Pal
Challenge:
The client requested two things: integrating their real-time verification solution into Salesforce for universal customer usage and extending standard objects' functionality with dynamic custom objects for increased flexibility.
Solution:
We tackled the challenge of bidirectional custom authorization between Salesforce and ID-Pal, ensuring high-security data retrieval and presentation within Salesforce. Our managed package facilitates user-friendly review and updates of personal data in both directions, while also supporting dynamic interactions between main and custom objects through backend and LWC components.
Technologies used:
LWC, SOQL, APEX, SOSL.
Amazing GDPR management app for AppExchange
Challenge
The implementation of the GDPR policy by the EU posed a significant challenge for Salesforce marketers, particularly in ensuring data consistency.
Solution
MagicFuse developed and launched an AppExchange app ensuring company-wide GDPR compliance, featuring permission tracking, data requests, marketing integrations, data expiration, Customer360 consent, and a preference center.
Technologies used:
Visualforce, APEX, Salesforce Lightning, CSV Reader, Salesforce Communities, Generic Batches.
Salesforce managed package for Limio
Challenge:
Create managed package enabling seamless B2B and B2C commerce management within Salesforce Service or Sales Cloud for customer service agents.
Solution
Limio for Salesforce went through various iterations, resulting in a highly scalable and customizable version using Salesforce Flows, Apex, and LWCs. Integrated with Limio Commerce and third-party payment systems, Limio provides agents secure visibility into customer history, tracks subscription changes, and offers flexible payment processing. Custom Objects enable customers to customize components to their preferences.
Technologies used:
Salesforce Flows, Apex, Lightning Web Components, Custom Objects, Limio API.
How Companies Get Successful With Us
Check out how we help our clients to implement solutions for their businesses
Adrian King
Co-founder & CTO at Elements.cloud
Amaury de Closset
Co-Founder and CEO at Limio
Brian Waterson
Senior Director, Operations
Ian Gotts
Founder & CEO at Elements.cloud
Fabio L. Massetta
VP of Sales & Marketing Ascent Solutions
Joe Beech
Lead Salesforce Developer at Atamis
Michael Dalton
Principal Salesforce Consultant at Xenogenix
Mo Salam
Co-founder at Purlos
Moataz Gouda
Head of Product at Movinga
Pia Oenning
Senior Operations Manager at Salesfive Consultingo
Mike McIntyre
Founding Partner at Xenogenix
Scott Reynolds
Sales Technology Product Leader
Rob Sheehan
Head of Product at ID-PAL
5.0
They have a very good balance of understanding our goals, knowing when to take pragmatic decisions.
London, UK
5.0
Salesforce developers who can be trusted to code to a high standard with an adequate level of supervision. We are happy with the outcome they have delivered.
London, UK
5.0
Collaborating with MagicFuse has allowed me to rapidly develop and deploy Salesforce functionality, giving our business the tools they need to be successful...
Boston, MA, USA
5.0
I cannot express how impressed we are by the commitment and dedication of your team. The recent set backs are frustrating but we will work through them. The comments and enthusiasm from early users is really, really encouraging...
London, UK
5.0
Continuing our collaboration has been a natural choice, driven by the successful outcomes we’ve achieved together. Looking ahead, we’re excited about the prospect of further enhancing our Salesforce native applications in tandem with MagicFuse.
New York, USA
5.0
We have been working with MagicFuse for more than 12 months, involving them to support our development projects. We have found them to be diligent, hard-working, and very effective...
Cardiff, UK
5.0
I have worked with MagicFuse on a number of complex projects and they are always professional and helpful. I would have no issue recommending these guys to anyone. Thanks for the good work
London, UK
5.0
MagicFuse completed the project on time and rectified issues quickly. They produced high-quality work despite the complex tasks. Virtual meetings and emails ensured seamless project management.
Hoxton, England
5.0
Great service and motivated Salesforce team. I have been working with a developer from MagicFuse for a year, I must say that the quality is amazing and they are very professional and fun people to know! Highly recommend their services.
Berlin, Germany
5.0
Super and competent partner who built a custom solution for a resource planning tool for us. The project is still running and the tool is still being developed. Good communication with MagicFuse, very short response time and fast help.
Munich, Germany
5.0
The MagicFuse team did a brilliant job, and when I get another project, I'd be delighted to work with them again if they are available. I had a call with the client's CEO, and he was delighted with all of the work
Leamington Spa, UK
5.0
MagicFuse have been instrumental in helping us establish our Salesforce offering and bring our best in class identity verification solutions to the App Exchange.
Dublin, Ireland
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Transform the way your media business connects with audiences.
Why Choose MagicFuse
100% Certified Salesforce Experts
Our fully certified team delivers trusted Salesforce solutions for the media and entertainment industry, providing ongoing support and focusing on customer engagement and advertising revenue growth.
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250+ Salesforce Certifications Across Key Clouds
With over 250 certifications in Sales Cloud, Service Cloud, Marketing Cloud, and Media Cloud, we provide deep expertise for media businesses facing complex industry challenges.
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Direct Access to Engineering Talent
Clients work directly with engineers who understand campaign management, targeted advertising, and customer interactions, avoiding delays and communication gaps.
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Fast Talent Onboarding and Long-Term Retention
We quickly onboard Salesforce specialists to maintain stable teams that support existing data migration, customer acquisition, and long-term Salesforce platform optimization.
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Proven Client Trust and Market Recognition
Our 92% NPS and 4.9-star AppExchange rating confirm our position as a valuable tool for media and entertainment companies seeking stronger campaign performance and revenue growth.
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All Certified
FAQs
We kindly
welcome you
Ross Kurhanskyi
VP of Business Development
