Salesforce Customization Services
As a Salesforce Crest Partner with proven expertise in Agentforce and a track record of delivering complex projects, MagicFuse provides tailored custom development services that extend the power of Salesforce.
What Salesforce Custom Development Services Do We Offer?
Managed Package Development
We design and deliver secure, scalable managed packages ready for AppExchange. Our solutions pass Salesforce security reviews, handle millions of records, and support complex logic, proven by record syncs of 50M+ entries and successful launches of compliance and process governance apps.
System Integrations and APIs
We build robust integrations between Salesforce and external systems via REST APIs, custom APIs, and connectors. This includes payment processing, subscription commerce platforms, marketing tools, and AI services, ensuring seamless data exchange and unified workflows.
Custom Platform Functionality
We extend Salesforce with Lightning Web Components, Flows, and Apex logic to create dynamic interfaces, real-time calculations, and advanced automation. Our work includes enhancing internal project management and reporting systems, and creating scalable order-processing flows.
AI-Driven Salesforce Solutions
We embed AI directly into Salesforce to power intelligent chatbots, generative assistants, and automated communication flows. This enables tasks like template creation, real-time guidance for users, and AI-mediated messaging between organizations and end-users.
Workflow and Process Optimization
We optimize subscription management, order handling, and service operations by designing user-friendly UIs, integrating omni-channel experiences, and streamlining backend logic. This approach accelerates operations, improves adoption, and reduces technical debt.
Continuous Support and Optimization
We ensure long-term stability and adaptability through ongoing technical refinement — bug fixing, performance tuning, and data cleansing. Our proactive approach keeps architectures scalable, secure, and ready for future growth.
Ready to build your own Salesforce customization?
When Does Your Business Need MagicFuse Salesforce Development Services?
When Out-of-the-Box Features Can’t Support Complex Logic
Standard Salesforce tools often can’t handle industry-specific processes or heavy logic. We’ve built managed packages and custom solutions that process millions of records, bypass native platform limits, and deliver secure, scalable functionality.
When Disconnected Systems Block a Unified View
Siloed tools slow operations and fragment data. We’ve delivered deep integrations via REST APIs, custom APIs, and connectors, linking subscription commerce platforms, CRMs, payment systems, and marketing tools directly to Salesforce.
When Manual Tasks Drain Resources
Repetitive manual work limits productivity. We’ve automated order processing, time tracking, project management, and data synchronization using Apex, Flows, and custom LWC components, reducing workload and eliminating human error.
When Customer Experience Must Scale Rapidly
Growing demand requires seamless service. We’ve built dynamic Salesforce UIs, AI-driven communication flows, and real-time subscription management features that give users fast, personalized experiences at scale.
When Insights Aren’t Driving Decisions
Generic dashboards miss the metrics that matter. We’ve implemented tailored data models, reporting logic, and usage tracking systems to deliver granular visibility across fields, objects, and processes for smarter decisions.
When Growth Exposes System Limits
Rapid scaling can break rigid systems. Our work includes restructuring codebases, optimizing architecture, and introducing scalable development practices to support long-term performance and future feature growth.
How MagicFuse Overcomes Salesforce Custom Development Challenges
Delivering Secure and Scalable AppExchange Packages
We engineer managed packages with architectures designed to pass Salesforce security reviews while maintaining high scalability. By implementing advanced logging, custom monitoring, and optimized queries, we ensure packages can handle millions of synchronized records without performance loss, making them AppExchange-ready from day one.
Connecting Salesforce with the Wider Ecosystem
Data fragmentation and disconnected tools create inefficiencies, so we focus on building stable integrations with third-party systems. Through REST APIs, SFTP pipelines, and custom connectors, we unify Salesforce with payment platforms, commerce engines, marketing tools, and AI services, ensuring seamless data flow and real-time synchronization.
Extending the Platform with Tailored Features
Every business has unique requirements that standard Salesforce cannot always cover. We design custom Lightning Web Components, Apex logic, and scalable Flows that extend functionality, whether it’s order management with real-time pricing adjustments, or enhanced internal systems for project tracking, reporting, and collaboration.
Embedding Artificial Intelligence into Salesforce
AI adoption within Salesforce often raises concerns around stability and integration. We resolve this by embedding large language models and generative AI agents directly into Service and Experience Clouds. This enables businesses to automate live chat, orchestrate customer interactions, and create communication templates that adapt dynamically to user needs.
Streamlining Operations with Custom Workflows
As businesses expand, complexity in subscription management, customer service, and sales processes can slow efficiency. We simplify these challenges by introducing automated task routing, dynamic merge fields, omni-channel subscription flows, and interactive interfaces that make operations faster, more transparent, and easier to scale.
Ensuring Long-Term Reliability and Growth
Custom apps require continuous refinement to remain effective over time. We provide ongoing support by monitoring performance, cleansing data, fixing system bugs, and optimizing architecture. This proactive approach, combined with global collaboration across teams and time zones, guarantees Salesforce solutions remain stable, secure, and future-ready.
Success stories
Explore how our Salesforce Experts have driven success across various businesses.
Optimizing operations for a hospitality leader
Challenge:
The client struggled with inefficiencies and delays caused by fragmented data and uncoordinated processes. This impacted overall service quality and customer satisfaction
Solution:
We implemented a centralized system in Salesforce, simplifying workflows and improving usability. This streamlined operations and enhanced the overall service experience
Technologies used:
Salesforce, Apex, Visualforce, SOQL, Lightning Component Framework, Lightning Web Components
Revolutionizing the International Aviation Market
Challenge
As Savback's business expanded internationally, the company faced challenges in streamlining its operations to effectively manage a growing customer base. The need for a more efficient system to handle customer inquiries, manage product information, and improve team collaboration was critical.
Solution
We integrated the Enquiry and Contact Us forms on Savback's website with Salesforce CRM, ensuring smooth data flow from the website to the CRM system. This integration centralized client and prospect information, enhancing data accessibility and reducing the need for manual data entry.
Technologies
Sales Cloud, Apex, WordPress, Python, Salesforce Flows, Lightning Email Templates, Lightning Web Components.
The go-to supplier for plastic moulding
Challenge
Nickerson PMS approached MagicFuse seeking to improve their customer relationship management by implementing Salesforce Sales Cloud. With a strong B2B focus and a desire to simplify sales processes, their goals were to enhance lead and opportunity tracking while maintaining streamlined operations.
Solution
Our team at MagicFuse conducted a thorough analysis of Nickerson PMS’s existing data and business processes, then implemented tailored Salesforce solutions.
Technologies
Salesforce Sales Cloud, Salesforce Quote Object, Data Import and Cleansing Tools.
Smart Havens Africa Case Study
Challenge
As Smart Havens Africa grew, they faced challenges managing complex workflows —from housing applications and maintenance coordination to property management. Their existing system lacked the integration and automation needed to keep pace with their expanding operations and community engagement goals.
Solution
MagicFuse implemented a comprehensive Salesforce solution tailored to SHA’s unique needs.
Technologies
Salesforce Sales Cloud, Salesforce Service Cloud, Salesforce Experience Cloud, Salesforce Digital Engagement & Omni-Channel, PhoneIQ Telephony Integration, Zapier (for QuickBooks and E-signature).
Streamlining Processes at Auto Service Repairs
Challenge
As the company expanded, Auto Service Repairs needed to automate manual processes that relied heavily on external data entry, causing delays and errors.
Solution
Developed a mobile-optimized portal connecting garage technicians and drivers to CRM data, enabling real-time progress tracking and on-the-go insights.ntegrated mobile photo capture for vehicles before pickup/delivery, instantly uploading images and comments to Salesforce for detailed damage documentation and accountability.
Technologies
Salesforce Experience Cloud, Salesforce Sales Cloud, Apex, WPForms, Drive Connect, Lightning Email Templates, Salesforce Flows.
Leader in AI robotics for e-commerce
Challenge
Their goals included streamlining workflows, enabling real-time access to key documents and data, and ensuring high-level security for sensitive information. They also wanted analytics capabilities to monitor deal progress and success, aiming to strengthen partnerships and boost revenue growth.
Solution
Developed a user-friendly portal enabling Nomagic’s partners to collaborate seamlessly with internal teams. The portal supports account, opportunity, and lead sharing, secure file and document exchange, integrated Chatter groups, record feeds, and task management.
Technologies
Salesforce Experience Cloud, Chatter Groups and Record Feeds, Custom Sharing and Security Models.
OpFocus: Enhancing Business Processes Through Expert Consulting
Challenge:
OpFocus needed support in optimizing internal systems and developing custom functionalities, including new pages, LWC components, and complex backend logic to enhance time tracking, project management, and reporting.
Solution:
We implemented advanced logic to streamline internal processes, developed custom LWC components, and extended Cloud Coach package functionalities to improve user experience and scalability.
Technologies used:
Apex, LWC, Visualforce, JavaScript, CSS.
Salesforce Calendar for Ascent Solutions
Challenge:
Ascent Solutions needed to implement Lightning styles on existing Visualforce pages and develop a Reservation Calendar application for tracking rental items, shipment locations, and availability. They also required a Sales Calendar component to streamline the sales team’s workflow.
Solution:
We designed and developed two distinct calendar components with unique UI and functionality, ensuring seamless integration with the Ascent Rental package. Additionally, we enhanced backend features and upgraded Visualforce components with Lightning styles for a modernized user experience.
Technologies used:
LWC, Aura, JavaScript, Visualforce, Apex.
The only procurement software provider on the Salesforce platform
Challenge:
The project posed a technical challenge due to its complex logic and compatibility requirements with both the Classic and Lightning interfaces. However, we swiftly delved into the details and completed the initial scope of urgent changes ahead of the client's estimated timeframe.
Solution:
We introduced a dedicated Salesforce developer to optimize and fix bugs in the existing codebase, gradually expanding to develop new features, integrate with third-party systems, and conduct research. Our technical expertise, systematic approach, and strong project management practices enabled the growth of the Atamis product.
Technologies used:
Visualforce, APEX, Salesforce Communities, Python, Heroku.
Amazing GDPR management app for AppExchange
Challenge
The implementation of the GDPR policy by the EU posed a significant challenge for Salesforce marketers, particularly in ensuring data consistency.
Solution
MagicFuse developed and launched an AppExchange app ensuring company-wide GDPR compliance, featuring permission tracking, data requests, marketing integrations, data expiration, Customer360 consent, and a preference center.
Technologies used:
Visualforce, APEX, Salesforce Lightning, CSV Reader, Salesforce Communities, Generic Batches.
Pain killer app to clean up your Salesforce Org
Challenge:
Elements.cloud faced the task of constructing a secure and scalable Salesforce managed package and deploying it to the AppExchange.
Solution:
Our team built a faultless AppExchange package that passed security reviews, enabling seamless integration between Salesforce and Elements. This achievement was driven by our deep understanding of Salesforce, streamlined data processing, optimized queries, and detailed monitoring with AWS CloudWat.
Technologies used:
Visualforce, APEX, Lightning, Salesforce Communities, Generic Batches, CSV Reader.
Salesforce integrations for ID-Pal
Challenge:
The client requested two things: integrating their real-time verification solution into Salesforce for universal customer usage and extending standard objects' functionality with dynamic custom objects for increased flexibility.
Solution:
We tackled the challenge of bidirectional custom authorization between Salesforce and ID-Pal, ensuring high-security data retrieval and presentation within Salesforce. Our managed package facilitates user-friendly review and updates of personal data in both directions, while also supporting dynamic interactions between main and custom objects through backend and LWC components.
Technologies used:
LWC, SOQL, APEX, SOSL.
Salesforce managed package for Limio
Challenge:
Create managed package enabling seamless B2B and B2C commerce management within Salesforce Service or Sales Cloud for customer service agents.
Solution
Limio for Salesforce went through various iterations, resulting in a highly scalable and customizable version using Salesforce Flows, Apex, and LWCs. Integrated with Limio Commerce and third-party payment systems, Limio provides agents secure visibility into customer history, tracks subscription changes, and offers flexible payment processing. Custom Objects enable customers to customize components to their preferences.
Technologies used:
Salesforce Flows, Apex, Lightning Web Components, Custom Objects, Limio API.
Custom solution for EdTech software company Purlos
Challenge:
Purlos needed to upgrade its Salesforce integration to handle multiple course records dynamically. Additionally, they required AI-powered communication tools to assist managers in creating templates and facilitating student-institution interactions via WhatsApp.
Solution:
We developed a dynamic data mapping solution using Custom Metadata, integrating multiple data upload methods (REST API, SFTP, HubSpot, AWS). AI integration involved embedding a database and creating Salesforce connectors to enhance automation and communication workflows.
Technologies used:
LWC, Aura, APEX, Visualforce, Experience Cloud, Custom Metadata, HubSpot, Twilio, AWS, Heroku, Make.com, LLM.
Revolutionizing Automotive Communication with AI Chat Solutions
Challenge:
Riptide needed to integrate its live chat and AI-powered Instant Agent solutions with Salesforce Service Cloud and Experience Cloud. The project required secure, scalable real-time interactions and seamless collaboration across global teams.
Solution:
We developed Riptide Live Chat for Salesforce, enabling efficient contact center communication, and Riptide Instant Agent, a generative AI-powered chat solution for automated interactions. Our team optimized time zone collaboration and provided ongoing technical support to ensure seamless integration and scalability.
Technologies used:
Salesforce Service Cloud, Experience Cloud, APEX, Lightning Components, Generative AI Integration.
Custom Salesforce Revamp for Seamless Event Management
Challenge:
SaaS Success needed to modernize its event management processes, replacing outdated Excel-based workflows with a fully optimized Salesforce Sales Cloud solution to streamline operations and improve efficiency.
Solution:
We restructured workflows using Lightning App Builder, conducted a complex data migration, and developed reports and dashboards for better data visualization. Additionally, we customized an unmanaged AppExchange package for seamless event management integration.
Technologies used:
Sales Cloud, Data Loader, Lightning App Builder.
Salesforce managed package for Surfly
Challenge:
Surfly needed a Salesforce-managed package enabling users to collaborate through co-browsing sessions within Salesforce, requiring seamless integration with their external service.
Solution:
MagicFuse developed an LWC component that connects to Surfly’s external service, generating a co-browsing session link. The system creates and stores user IDs within Salesforce, allowing users to initiate and manage sessions effortlessly while leveraging Surfly’s advanced proxy technology.
Technologies used:
LWC, APEX, Custom Metadata.
Breathing Life into Buildings: Ventilation and Daylighting Solutions
Challenge
The company sought to improve its sales and operational processes by addressing Salesforce CPQ and Sales Cloud issues, expanding CPQ capabilities, enhancing the Salesforce UI, integrating Salesforce with Microsoft Dynamics, and implementing a custom order management system. These improvements aimed to streamline quoting, sales workflows, data consistency, and order tracking.
Solution
We resolved system issues to enhance reliability and performance, ensuring smoother sales operations.
Technologies
Salesforce Sales Cloud, Salesforce CPQ with Custom Extensions, Microsoft Dynamics Integration, Lightning Web Components (LWC).
Real-Time Salesforce-Postgres Sync at Scale
Challenge:
The client needed real-time, bi-directional sync between Salesforce and Postgres, handling thousands of records with no risk of sync loops.
Solution:
Built a Heroku Node.js integration for Postgres event listening. Implemented Change Data Capture to detect and process data updates. Designed conflict-prevention logic and advanced mapping layers for Salesforce-Postgres alignment.
Result:
Thousands of records synchronized in real time, ensuring accurate data across platforms.
Cell Therapy Logistics Coordination Portal
Challenge
A biopharma company needed a portal to manage the complex logistics of cell therapy, from apheresis collection to patient infusion, within a strict 60-hour window. Key challenges included creating a personalized, user-friendly portal, improving Salesforce UI, coordinating time zones, automating workflows, ensuring compliance, integrating external systems, supporting mobile use, and onboarding multiple stakeholder types efficiently.
Solution
A tailored Salesforce Experience Cloud portal was built with role-based dashboards, custom Lightning components, and smart automation. A multi-time zone calendar system streamlined scheduling, while integrated document generation and e-signature workflows simplified paperwork. Real-time REST API integrations connected to external logistics systems, and mobile support enabled on-the-go access. Automated onboarding and data validation ensured scalability and accuracy.
Technologies Used
Apex, Flows, Triggers, SOQL, Lightning Web Components, Custom Metadata, Custom Settings, REST API, Salesforce Standard Functionality, Service & Experience Clouds.
Enhancing a Healthcare Platform with Salesforce Customization
Challenge
A healthcare company needed to improve its Salesforce-managed package to better meet client-specific needs and support ongoing product development. Key challenges included seamless document generation, advanced customizations, improved UI, strict data validation, and scalable billing integrations.
Solution
The solution included custom Lightning components for enhanced UX, automated document creation within the Salesforce platform, and tailored workflows for client-specific processes. REST API integrations enabled smooth data exchange with external billing systems, while automated validations ensured data accuracy and compliance.
Technologies Used
Apex, SOQL, Lightning Web Components, Flows, Triggers, Custom Metadata, Custom Settings, REST API, Standard Salesforce Functionality.
Cloud-Based Transformation of a Legacy Onboarding System
Challenge:
A leading financial institution needed to transition its legacy C#-based client onboarding application to a modern, cloud-native Salesforce environment, without compromising complex business rules or external data integrations.
Solution:
MagicFuse developed custom UI components in Salesforce to manage the onboarding journey while integrating real-time synchronization with external databases. Using configurable metadata and low-code automation tools like Flows and Triggers, the onboarding process became scalable, maintainable, and independent of hardcoded logic.
Technologies Used:
Apex, Aura, Lightning Web Components, Flows, Triggers, Custom Metadata, SOQL
Why Choose MagicFuse for Salesforce Custom Development Services?
100% Certified Team
Our entire engineering team holds Salesforce certifications, ensuring expert-level knowledge and proven skills to deliver reliable, high-quality solutions.
250+ Salesforce Certifications
With over 250 certifications earned, including recent ones like Experience Cloud Consultant, Data Cloud Consultant, B2B Solution Architect, and many others, we stay at the forefront of Salesforce innovations to meet your evolving needs.
Fast Recruitment & Strong Retention
We recruit top Salesforce experts quickly, averaging 6 weeks per hire, while maintaining strong employee retention of over 3 years to provide consistent expertise on your projects.
Outstanding Client Satisfaction
Our commitment to quality is reflected in an impressive Net Promoter Score of 92%, showing that clients trust and recommend our services.
