Salesforce Customization Services

As a Salesforce Crest Partner with proven expertise in Agentforce and a track record of delivering complex projects, MagicFuse provides tailored custom development services that extend the power of Salesforce.
logo
logo
Salesforce Customization 
Services
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo

What Salesforce Custom Development Services Do We Offer?

Managed Package Development

We design and deliver secure, scalable managed packages ready for AppExchange. Our solutions pass Salesforce security reviews, handle millions of records, and support complex logic, proven by record syncs of 50M+ entries and successful launches of compliance and process governance apps.

System Integrations and APIs

We build robust integrations between Salesforce and external systems via REST APIs, custom APIs, and connectors. This includes payment processing, subscription commerce platforms, marketing tools, and AI services, ensuring seamless data exchange and unified workflows.

Custom Platform Functionality

We extend Salesforce with Lightning Web Components, Flows, and Apex logic to create dynamic interfaces, real-time calculations, and advanced automation. Our work includes enhancing internal project management and reporting systems, and creating scalable order-processing flows.

AI-Driven Salesforce Solutions

We embed AI directly into Salesforce to power intelligent chatbots, generative assistants, and automated communication flows. This enables tasks like template creation, real-time guidance for users, and AI-mediated messaging between organizations and end-users.

Workflow and Process Optimization

We optimize subscription management, order handling, and service operations by designing user-friendly UIs, integrating omni-channel experiences, and streamlining backend logic. This approach accelerates operations, improves adoption, and reduces technical debt.

Continuous Support and Optimization

We ensure long-term stability and adaptability through ongoing technical refinement — bug fixing, performance tuning, and data cleansing. Our proactive approach keeps architectures scalable, secure, and ready for future growth.

Ready to build your own Salesforce customization?

Book a call and discuss details with our experts.

150+

Delivered projects

250+

Salesforce certifications

11+

years of experience
banner-image

When Does Your Business Need MagicFuse Salesforce Development Services?

When Does Your Business Need MagicFuse Salesforce Development Services?

When Out-of-the-Box Features Can’t Support Complex Logic

Standard Salesforce tools often can’t handle industry-specific processes or heavy logic. We’ve built managed packages and custom solutions that process millions of records, bypass native platform limits, and deliver secure, scalable functionality.
When Does Your Business Need MagicFuse Salesforce Development Services?

When Disconnected Systems Block a Unified View

Siloed tools slow operations and fragment data. We’ve delivered deep integrations via REST APIs, custom APIs, and connectors, linking subscription commerce platforms, CRMs, payment systems, and marketing tools directly to Salesforce.
When Does Your Business Need MagicFuse Salesforce Development Services?

When Manual Tasks Drain Resources

Repetitive manual work limits productivity. We’ve automated order processing, time tracking, project management, and data synchronization using Apex, Flows, and custom LWC components, reducing workload and eliminating human error.
When Does Your Business Need MagicFuse Salesforce Development Services?

When Customer Experience Must Scale Rapidly

Growing demand requires seamless service. We’ve built dynamic Salesforce UIs, AI-driven communication flows, and real-time subscription management features that give users fast, personalized experiences at scale.
When Does Your Business Need MagicFuse Salesforce Development Services?

When Insights Aren’t Driving Decisions

Generic dashboards miss the metrics that matter. We’ve implemented tailored data models, reporting logic, and usage tracking systems to deliver granular visibility across fields, objects, and processes for smarter decisions.
When Does Your Business Need MagicFuse Salesforce Development Services?

When Growth Exposes System Limits

Rapid scaling can break rigid systems. Our work includes restructuring codebases, optimizing architecture, and introducing scalable development practices to support long-term performance and future feature growth.

How MagicFuse Overcomes Salesforce Custom Development Challenges

Delivering Secure and Scalable AppExchange Packages

We engineer managed packages with architectures designed to pass Salesforce security reviews while maintaining high scalability. By implementing advanced logging, custom monitoring, and optimized queries, we ensure packages can handle millions of synchronized records without performance loss, making them AppExchange-ready from day one.

Connecting Salesforce with the Wider Ecosystem

Data fragmentation and disconnected tools create inefficiencies, so we focus on building stable integrations with third-party systems. Through REST APIs, SFTP pipelines, and custom connectors, we unify Salesforce with payment platforms, commerce engines, marketing tools, and AI services, ensuring seamless data flow and real-time synchronization.

Extending the Platform with Tailored Features

Every business has unique requirements that standard Salesforce cannot always cover. We design custom Lightning Web Components, Apex logic, and scalable Flows that extend functionality, whether it’s order management with real-time pricing adjustments, or enhanced internal systems for project tracking, reporting, and collaboration.

Embedding Artificial Intelligence into Salesforce

AI adoption within Salesforce often raises concerns around stability and integration. We resolve this by embedding large language models and generative AI agents directly into Service and Experience Clouds. This enables businesses to automate live chat, orchestrate customer interactions, and create communication templates that adapt dynamically to user needs.

Streamlining Operations with Custom Workflows

As businesses expand, complexity in subscription management, customer service, and sales processes can slow efficiency. We simplify these challenges by introducing automated task routing, dynamic merge fields, omni-channel subscription flows, and interactive interfaces that make operations faster, more transparent, and easier to scale.

Ensuring Long-Term Reliability and Growth

Custom apps require continuous refinement to remain effective over time. We provide ongoing support by monitoring performance, cleansing data, fixing system bugs, and optimizing architecture. This proactive approach, combined with global collaboration across teams and time zones, guarantees Salesforce solutions remain stable, secure, and future-ready.

Success stories

Explore how our Salesforce Experts have driven success across various businesses.

Optimizing operations for a hospitality leader

Challenge:

The client struggled with inefficiencies and delays caused by fragmented data and uncoordinated processes. This impacted overall service quality and customer satisfaction

Solution:

We implemented a centralized system in Salesforce, simplifying workflows and improving usability. This streamlined operations and enhanced the overall service experience

Technologies used:

Salesforce, Apex, Visualforce, SOQL, Lightning Component Framework, Lightning Web Components

The go-to supplier for plastic moulding

Challenge

Nickerson PMS approached MagicFuse seeking to improve their customer relationship management by implementing Salesforce Sales Cloud. With a strong B2B focus and a desire to simplify sales processes, their goals were to enhance lead and opportunity tracking while maintaining streamlined operations.

Solution

Our team at MagicFuse conducted a thorough analysis of Nickerson PMS’s existing data and business processes, then implemented tailored Salesforce solutions.

Technologies

Salesforce Sales Cloud, Salesforce Quote Object, Data Import and Cleansing Tools.

Smart Havens Africa Case Study

Challenge

As Smart Havens Africa grew, they faced challenges managing complex workflows —from housing applications and maintenance coordination to property management. Their existing system lacked the integration and automation needed to keep pace with their expanding operations and community engagement goals.

Solution

MagicFuse implemented a comprehensive Salesforce solution tailored to SHA’s unique needs.

Technologies

Salesforce Sales Cloud, Salesforce Service Cloud, Salesforce Experience Cloud, Salesforce Digital Engagement & Omni-Channel, PhoneIQ Telephony Integration, Zapier (for QuickBooks and E-signature).

OpFocus: Enhancing Business Processes Through Expert Consulting

Challenge:

OpFocus needed support in optimizing internal systems and developing custom functionalities, including new pages, LWC components, and complex backend logic to enhance time tracking, project management, and reporting.

Solution:

We implemented advanced logic to streamline internal processes, developed custom LWC components, and extended Cloud Coach package functionalities to improve user experience and scalability.

Technologies used:

Apex, LWC, Visualforce, JavaScript, CSS.

Amazing GDPR management app for AppExchange

Challenge

The implementation of the GDPR policy by the EU posed a significant challenge for Salesforce marketers, particularly in ensuring data consistency.

Solution

MagicFuse developed and launched an AppExchange app ensuring company-wide GDPR compliance, featuring permission tracking, data requests, marketing integrations, data expiration, Customer360 consent, and a preference center.

Technologies used:

Visualforce, APEX, Salesforce Lightning, CSV Reader, Salesforce Communities, Generic Batches.

Pain killer app to clean up your Salesforce Org

Challenge:

Elements.cloud faced the task of constructing a secure and scalable Salesforce managed package and deploying it to the AppExchange.

Solution:

Our team built a faultless AppExchange package that passed security reviews, enabling seamless integration between Salesforce and Elements. This achievement was driven by our deep understanding of Salesforce, streamlined data processing, optimized queries, and detailed monitoring with AWS CloudWat.

Technologies used:

Visualforce, APEX, Lightning, Salesforce Communities, Generic Batches, CSV Reader.

Custom Salesforce Revamp for Seamless Event Management

Challenge:

SaaS Success needed to modernize its event management processes, replacing outdated Excel-based workflows with a fully optimized Salesforce Sales Cloud solution to streamline operations and improve efficiency.

Solution:

We restructured workflows using Lightning App Builder, conducted a complex data migration, and developed reports and dashboards for better data visualization. Additionally, we customized an unmanaged AppExchange package for seamless event management integration.

Technologies used:

Sales Cloud, Data Loader, Lightning App Builder.

Salesforce managed package for Surfly

Challenge:

Surfly needed a Salesforce-managed package enabling users to collaborate through co-browsing sessions within Salesforce, requiring seamless integration with their external service.

Solution:

MagicFuse developed an LWC component that connects to Surfly’s external service, generating a co-browsing session link. The system creates and stores user IDs within Salesforce, allowing users to initiate and manage sessions effortlessly while leveraging Surfly’s advanced proxy technology.

Technologies used:

LWC, APEX, Custom Metadata.

Real-Time Salesforce-Postgres Sync at Scale

Challenge:

The client needed real-time, bi-directional sync between Salesforce and Postgres, handling thousands of records with no risk of sync loops.

Solution:

Built a Heroku Node.js integration for Postgres event listening. Implemented Change Data Capture to detect and process data updates. Designed conflict-prevention logic and advanced mapping layers for Salesforce-Postgres alignment.

Result:

Thousands of records synchronized in real time, ensuring accurate data across platforms.

Cloud-Based Transformation of a Legacy Onboarding System

Challenge:

A leading financial institution needed to transition its legacy C#-based client onboarding application to a modern, cloud-native Salesforce environment, without compromising complex business rules or external data integrations.

Solution:

MagicFuse developed custom UI components in Salesforce to manage the onboarding journey while integrating real-time synchronization with external databases. Using configurable metadata and low-code automation tools like Flows and Triggers, the onboarding process became scalable, maintainable, and independent of hardcoded logic.

Technologies Used:

Apex, Aura, Lightning Web Components, Flows, Triggers, Custom Metadata, SOQL

CRM Implementation & Sales Process Optimization

Challenge

The client, an IT solution provider and reseller, had no CRM system in place. Customer and partner data were scattered across different tools, making it difficult to manage relationships and prepare offers efficiently. They needed one centralized platform to support the full sales cycle.

Solution

We implemented and customized Salesforce Sales Cloud to fit the client’s processes. The setup included activity tracking, file management, mass email capabilities, quoting, and automated PDF offer generation in multiple languages. This helped standardize and streamline their day-to-day sales operations.

Technologies Used

Salesforce Sales Cloud

Advanced Salesforce Customization for Sales Excellence

Challenge

A cybersecurity client was already using Salesforce but lacked key functionalities required for effective sales management. Missing capabilities included project tracking, opportunity profitability calculation, sales target setup, dynamic Exhange rate fetching, and HR system integration. These limitations reduced visibility and control over their sales performance.

Solution

We enhanced their existing Salesforce Sales Cloud by implementing advanced customizations tailored to their needs. New features included project management, profitability dashboards, automated sales targets, real-time currency exchange rate integration, and seamless HR system connectivity. This empowered the client with a holistic and data-driven sales process.

Technologies Used

Sales Cloud, Salesforce Flow, Apex, REST API

Salesforce Transformation and Service Cloud Implementation for De Gruyter Brill Poland

Challenge

De Gruyter Brill Poland had an overcomplicated Salesforce setup with poor data structure, duplicated records, limited reporting, and underused Sales Cloud. Sales teams also struggled with a mobile app that wasn’t practical for field use.

Solution

We conducted a full Salesforce health check, improving security and access control, cleaning and deduplicating data, and redesigning the Sales Cloud data model with custom objects. We fully implemented Service Cloud with routing logic, case lifecycle automation, and pre-sales support. New dashboards and reports were built to give Sales and Management better insights.

Technologies Used

Salesforce Sales Cloud, Salesforce Service Cloud, Salesforce Mobile App, Apex, Lightning App Builder, Custom Objects, Reports & Dashboards

Agent-Powered In-Calendar Chat

Challenges

Enabling AI-driven chat directly in calendar events, supporting multiple use cases, and passing Salesforce data for context-aware responses.

Solutions

Built chat into event details, enabled per-calendar agent setup, passed Salesforce data for personalized answers, and integrated Apex-invokable Agentforce execution.

Technologies Used

Apex Invokable Agents Execution

Agentforce for Hospitality Automation

Challenges

Delivering real-time, location-aware guest responses, speeding up disruption (“glitch”) reporting, and ensuring accurate Salesforce data capture.

Solutions

Integrated Google Maps API for local intelligence, built a custom “Glitch” object with guided flows, configured Omni-Channel routing, embedded guest messaging, and deployed Agentforce in Experience Cloud.

Technologies Used

Agentforce, Apex, Flows, REST API, Postman, Service Cloud, Experience Cloud

Agentforce for IT & Consulting Engagement

Challenges

Providing intelligent website chat, automating lead qualification, reducing sales workload, and keeping brand voice consistent.

Solutions

Integrated Agentforce-powered messaging with Omni-Channel, built SDR logic for lead qualification, created structured flows, and automated scheduling and follow-ups in Salesforce.

Technologies Used

Agentforce, Sales Cloud, Service Cloud, Experience Cloud, Apex, Flows, Web Development

Non-Profit Education Organization

Challenge

The organization struggled with no prior CRM experience, fragmented donor and volunteer communication, and inefficient reporting processes. Staff had difficulty navigating Salesforce’s Nonprofit Cloud data model, which led to unnecessary complexity and slowed adoption.

Solution

MagicFuse optimized the Nonprofit Cloud setup by focusing on relevant objects, streamlined reporting with standard dashboards, and integrated Mailchimp for donor and volunteer outreach. We also provided tailored training to empower staff with CRM best practices.

Result

The organization achieved stronger donor and volunteer engagement, faster access to insights through simplified reporting, and a scalable CRM that avoids over-customization. This foundation now supports long-term growth and system sustainability.

Delta Dental: Salesforce Audit & Best Practice Alignment

Challenge

Delta Dental had mature Sales Cloud & Marketing Cloud orgs but sought an external audit to validate internal reviews, ensure licensing/permissions/security followed Salesforce best practices, and uncover overlooked risks affecting scalability and compliance.

Solution

MagicFuse performed a structured Salesforce audit using Elements.Cloud and expert consulting. We confirmed strong data, file, and API management, identified governance & security gaps (e.g., license capacity, admin access), and delivered actionable recommendations to streamline permissions, modernize processes, and strengthen compliance.

Technologies Used

Salesforce Sales Cloud, Salesforce Marketing Cloud, Elements.Cloud

Industrial Equipment & Services (US/Germany)

Challenge:

Aging Salesforce setup with legacy automations, outdated API versions, inconsistent lead management, fragmented campaign processes, and reporting gaps. The company needed a modernized, compliant environment and a cleaner “Top of the Funnel” process.

Solution:

MagicFuse provided a dedicated Salesforce Architect and Admin team to migrate legacy automations to Flows, upgrade API versions, standardize objects, clean and restructure data, refine lead and campaign workflows, and improve reporting. We also introduced custom Campaign Influence Models and delivered training and documentation for smooth adoption.

Technologies Used:

Salesforce Sales Cloud, Salesforce Administration

Cell Therapy Logistics Coordination Portal

Challenge

Key challenges included creating a personalized, user-friendly portal, improving Salesforce UI, coordinating time zones, automating workflows, ensuring compliance, integrating external systems, supporting mobile use, and onboarding multiple stakeholder types.

Solution

A Salesforce Experience Cloud portal was built with role-based dashboards, custom Lightning components, and smart automation. A multi-time zone calendar system streamlined scheduling, while integrated document generation and e-signature workflows simplified paperwork. Real-time REST API integrations connected to external logistics systems, and mobile support enabled on-the-go access.

Technologies Used

Apex, Flows, Triggers, SOQL, Lightning Web Components, Custom Metadata, Custom Settings, REST API, Salesforce Standard Functionality, Service & Experience Clouds.

Revolutionizing the International Aviation Market

Challenge

The need for a more efficient system to handle customer inquiries, manage product information, and improve team collaboration was critical.

Solution

We integrated the Enquiry and Contact Us forms on Savback's website with Salesforce CRM, ensuring smooth data flow from the website to the CRM system.

Technologies

Sales Cloud, Apex, WordPress, Python, Salesforce Flows, Lightning Email Templates, Lightning Web Components.

Breathing Life into Buildings: Ventilation and Daylighting Solutions

Challenge

The company wanted to improve its sales and operational processes by addressing Salesforce CPQ and Sales Cloud issues, expanding CPQ capabilities, enhancing the Salesforce UI, integrating Salesforce with Microsoft Dynamics, and implementing a custom order management system.

Solution

We resolved system issues to enhance reliability and performance, ensuring smoother sales operations.

Technologies

Salesforce Sales Cloud, Salesforce CPQ with Custom Extensions, Microsoft Dynamics Integration, Lightning Web Components (LWC).

Salesforce Calendar for Ascent Solutions

Challenge:

Ascent Solutions needed to implement Lightning styles on existing Visualforce pages and develop a Reservation Calendar application for tracking rental items, shipment locations, and availability.

Solution:

We designed and developed two distinct calendar components with unique UI and functionality, ensuring seamless integration with the Ascent Rental package. Additionally, we enhanced backend features and upgraded Visualforce components with Lightning styles for a modernized user experience.

Technologies used:

LWC, Aura, JavaScript, Visualforce, Apex.

Streamlining Processes at Auto Service Repairs

Challenge

As the company expanded, Auto Service Repairs needed to automate manual processes that relied heavily on external data entry, causing delays and errors.

Solution

Developed a mobile-optimized portal connecting garage technicians and drivers to CRM data, enabling real-time progress tracking and on-the-go insights. Integrated mobile photo capture for vehicles before pickup/delivery, instantly uploading images and comments to Salesforce.

Technologies

Salesforce Experience Cloud, Salesforce Sales Cloud, Apex, WPForms, Drive Connect, Lightning Email Templates, Salesforce Flows.

Leader in AI robotics for e-commerce

Challenge

The client wanted to enable real-time access to key documents and data improve analytics capabilities to monitor deal progress and success, aiming to strengthen partnerships and boost revenue growth.

Solution

Developed a user-friendly portal enabling Nomagic’s partners to collaborate seamlessly with internal teams. The portal supports account, opportunity, and lead sharing, secure file and document exchange, integrated Chatter groups, record feeds, and task management.

Technologies

Salesforce Experience Cloud, Chatter Groups and Record Feeds, Custom Sharing and Security Models.

Why Choose MagicFuse for Salesforce Custom Development Services?

Why Choose MagicFuse for Salesforce Custom Development Services?

100% Certified Team

Our entire engineering team holds Salesforce certifications, ensuring expert-level knowledge and proven skills to deliver reliable, high-quality solutions.
Why Choose MagicFuse for Salesforce Custom Development Services?

250+ Salesforce Certifications

With over 250 certifications earned, including recent ones like Experience Cloud Consultant, Data Cloud Consultant, B2B Solution Architect, and many others, we stay at the forefront of Salesforce innovations to meet your evolving needs.
Why Choose MagicFuse for Salesforce Custom Development Services?

Fast Recruitment & Strong Retention

We recruit top Salesforce experts quickly, averaging 6 weeks per hire, while maintaining strong employee retention of over 3 years to provide consistent expertise on your projects.
Why Choose MagicFuse for Salesforce Custom Development Services?

Outstanding Client Satisfaction

Our commitment to quality is reflected in an impressive Net Promoter Score of 92%, showing that clients trust and recommend our services.
Why Choose MagicFuse for Salesforce Custom Development Services?

Top AppExchange Rating

With a stellar 4.9-star rating on Salesforce AppExchange, we demonstrate consistent excellence and customer satisfaction in the Salesforce ecosystem.

Ready to build your own Salesforce customization? Book a call and discuss details with our experts.

FAQs

We use cookies to personalize content and ads, to provide social media features, and to analyze our traffic. Check our privacy policyto learn more about how we process your personal data.