Salesforce Customization for the Automotive Industry

Accelerate growth, connect customer journeys, and streamline dealer operations with Salesforce Automotive Cloud and MagicFuse’s expertise. As a Salesforce Crest Partner, we specialize in implementing scalable, data-driven CRM ecosystems for automotive companies, dealers, and service networks.
Salesforce Customization for 
the Automotive Industry

Key Challenges Facing the Automotive Industry

The automotive industry is evolving rapidly, but fragmented systems and legacy workflows often block operational efficiency and customer satisfaction.
Key Challenges Facing the Automotive Industry

Fragmented Customer and Vehicle Data

Customer and vehicle information is trapped across DMS, ERP, telematics, service, and marketing systems, preventing a unified 360° view essential for effective customer relationship management.
Key Challenges Facing the Automotive Industry

Lack of Real-Time Data Synchronization

Disconnected systems create outdated records and missed insights, especially when Salesforce isn’t in sync with external platforms like SAP or Postgres, which hinders efforts to improve operational efficiency.
Key Challenges Facing the Automotive Industry

Manual and Error-Prone Processes

Processes such as warranty registration, appointment scheduling, and firmware updates remain manual, which complicates dealership management, slows operations, and increases errors.
Key Challenges Facing the Automotive Industry

Limited Visibility into Market Share and Sales Performance

Rigid planning tools prevent the timely tracking of competitive trends and performance insights.
Key Challenges Facing the Automotive Industry

Inefficient Lead Routing and Quoting

Manual lead assignment, quoting, and inventory management slow down sales cycles and reduce customer satisfaction, especially when dealers lack real-time stock visibility.
Key Challenges Facing the Automotive Industry

Disjointed Dealer Communication

Automotive businesses often rely on multiple disconnected systems. Without a unified Salesforce automotive CRM, OEMs and dealers struggle to maintain a single source of truth for customer and vehicle data.
Key Challenges Facing the Automotive Industry

Inconsistent Customer Experience

Without omnichannel integration, buyers encounter disconnected experiences across online, dealership, and after-sales touchpoints, which can negatively impact fleet management.
Key Challenges Facing the Automotive Industry

Scalability and Integration Barriers

Legacy infrastructure struggles to support expansion, while complex integrations with finance tools, telematics, and dealer portals require heavy resources.

How MagicFuse Solves These Challenges with Salesforce

How MagicFuse Solves These Challenges with Salesforce

Unified Customer & Vehicle Data

Salesforce Automotive Cloud and Data Cloud consolidate vehicle history, service records, and customer interactions into a single Golden Record.
How MagicFuse Solves These Challenges with Salesforce

Real-Time, Bi-Directional Integrations

Using MuleSoft and Heroku, we enable CDC-driven, real-time synchronization with external databases like SAP and Postgres.
How MagicFuse Solves These Challenges with Salesforce

Automated Lead Management & Quoting

Sales Cloud + CPQ automate lead scoring, dealer routing, and instant quote generation aligned with inventory.
How MagicFuse Solves These Challenges with Salesforce

Omnichannel Journeys

Experience Cloud and Marketing Cloud connect digital, showroom, and service channels into a seamless journey, ensuring consistency across customer and vehicle lifecycles.
How MagicFuse Solves These Challenges with Salesforce

Self-Service Portals & Scheduling

Experience Cloud and Scheduler let customers independently book test drives, schedule services, and access documents.
How MagicFuse Solves These Challenges with Salesforce

Predictive Intelligence with Einstein AI

AI-driven insights identify churn risks, recommend upsells, and forecast maintenance needs.
How MagicFuse Solves These Challenges with Salesforce

IoT-Enabled Real-Time Service

With Salesforce Field Service, dealerships and repair networks can automate scheduling, improve technician productivity, and manage customer inquiries related to service, warranties, and diagnostics.
How MagicFuse Solves These Challenges with Salesforce

Scalable Cloud Infrastructure

Cloud-native Salesforce deployments scale with growth and adapt to global automotive networks.

Case Studies

Streamlining Processes at Auto Service Repairs

Challenge

As the company expanded, Auto Service Repairs needed to automate manual processes that relied heavily on external data entry, causing delays and errors.

Solution

Developed a mobile-optimized portal connecting garage technicians and drivers to CRM data, enabling real-time progress tracking and on-the-go insights.ntegrated mobile photo capture for vehicles before pickup/delivery, instantly uploading images and comments to Salesforce for detailed damage documentation and accountability.

Technologies

Salesforce Experience Cloud, Salesforce Sales Cloud, Apex, WPForms, Drive Connect, Lightning Email Templates, Salesforce Flows.

Real-Time Salesforce-Postgres Sync at Scale

Challenge:

The client needed real-time, bi-directional sync between Salesforce and Postgres, handling thousands of records with no risk of sync loops.

Solution:

Built a Heroku Node.js integration for Postgres event listening. Implemented Change Data Capture to detect and process data updates. Designed conflict-prevention logic and advanced mapping layers for Salesforce-Postgres alignment.

Result:

Thousands of records synchronized in real time, ensuring accurate data across platforms.

How Companies Get Successful With Us

Check out how we help our clients to implement solutions for their businesses
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Adrian King

Co-founder & CTO at Elements.cloud
Adrian King
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Amaury de Closset

Co-Founder and CEO at Limio
Amaury de Closset
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Brian Waterson

Senior Director, Operations
Brian Waterson
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Ian Gotts

Founder & CEO at Elements.cloud
Ian Gotts
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Fabio L. Massetta

VP of Sales & Marketing Ascent Solutions
Fabio L. Massetta
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Joe Beech

Lead Salesforce Developer at Atamis
Joe Beech
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Michael Dalton

Principal Salesforce Consultant at Xenogenix
Michael Dalton
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Mo Salam

Co-founder at Purlos
Mo Salam
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Moataz Gouda

Head of Product at Movinga
Moataz Gouda
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Pia Oenning

Senior Operations Manager at Salesfive Consultingo
Pia Oenning
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Mike McIntyre

Founding Partner at Xenogenix
Mike McIntyre
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Scott Reynolds

Sales Technology Product Leader
Scott Reynolds
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Rob Sheehan

Head of Product at ID-PAL
Rob Sheehan
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They have a very good balance of understanding our goals, knowing when to take pragmatic decisions.

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Salesforce developers who can be trusted to code to a high standard with an adequate level of supervision. We are happy with the outcome they have delivered.

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Collaborating with MagicFuse has allowed me to rapidly develop and deploy Salesforce functionality, giving our business the tools they need to be successful...

Boston, MA, USA
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5.0
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I cannot express how impressed we are by the commitment and dedication of your team. The recent set backs are frustrating but we will work through them. The comments and enthusiasm from early users is really, really encouraging...

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5.0
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Continuing our collaboration has been a natural choice, driven by the successful outcomes we’ve achieved together. Looking ahead, we’re excited about the prospect of further enhancing our Salesforce native applications in tandem with MagicFuse.

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5.0
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We have been working with MagicFuse for more than 12 months, involving them to support our development projects. We have found them to be diligent, hard-working, and very effective...

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5.0
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I have worked with MagicFuse on a number of complex projects and they are always professional and helpful. I would have no issue recommending these guys to anyone. Thanks for the good work

London, UK
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5.0
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MagicFuse completed the project on time and rectified issues quickly. They produced high-quality work despite the complex tasks. Virtual meetings and emails ensured seamless project management.

Hoxton, England
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5.0
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Great service and motivated Salesforce team. I have been working with a developer from MagicFuse for a year, I must say that the quality is amazing and they are very professional and fun people to know! Highly recommend their services.

Berlin, Germany
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5.0
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Super and competent partner who built a custom solution for a resource planning tool for us. The project is still running and the tool is still being developed. Good communication with MagicFuse, very short response time and fast help.

Munich, Germany
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Great development team. Great knowledge, highly recommended!

London, UK
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The MagicFuse team did a brilliant job, and when I get another project, I'd be delighted to work with them again if they are available. I had a call with the client's CEO, and he was delighted with all of the work

Leamington Spa, UK
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5.0
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MagicFuse have been instrumental in helping us establish our Salesforce offering and bring our best in class identity verification solutions to the App Exchange.

Dublin, Ireland
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Accelerate your digital transformation.

Let’s design a Salesforce-powered automotive platform that scales with your growth and puts customers in the driver’s seat.

150+

Delivered projects

250+

Salesforce certifications

11+

years of experience
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Why Choose MagicFuse

100% Certified Team

Our entire engineering team holds Salesforce certifications, ensuring expert-level knowledge and proven skills to deliver reliable, high-quality solutions.
001

250+ Salesforce Certifications

002

Fast Recruitment & Strong Retention

003

Outstanding Client Satisfaction

004

Top AppExchange Rating

005

All Certified

Sharing and Visibility Architect

Integration Architect

Application Architect

Data Architect

Platform Developer II

Platform Developer I

Sharing and Visibility Architect

Integration Architect

Application Architect

Data Architect

Platform Developer II

Platform Developer I

Sharing and Visibility Architect

Integration Architect

Application Architect

Data Architect

Platform Developer II

Platform Developer I

JavaScript Developer I

Advanced Administrator

Administrator

Platform App Builder

Marketing Cloud Developer

Marketing Cloud Email Specialist

JavaScript Developer I

Advanced Administrator

Administrator

Platform App Builder

Marketing Cloud Developer

Marketing Cloud Email Specialist

JavaScript Developer I

Advanced Administrator

Administrator

Platform App Builder

Marketing Cloud Developer

Marketing Cloud Email Specialist

Marketing Cloud Administrator

Sales Cloud Consultant

Service Cloud Consultant

Service Cloud Consultant

Experience Cloud Consultant

Marketing Cloud Administrator

Sales Cloud Consultant

Service Cloud Consultant

Service Cloud Consultant

Experience Cloud Consultant

Marketing Cloud Administrator

Sales Cloud Consultant

Service Cloud Consultant

Service Cloud Consultant

Experience Cloud Consultant

Field Service Consultant

Business Analyst

Mulesoft Developer

Mulesoft API Specification

Tableau CRM and Einstein Discovery Consultant

Field Service Consultant

Business Analyst

Mulesoft Developer

Mulesoft API Specification

Tableau CRM and Einstein Discovery Consultant

Field Service Consultant

Business Analyst

Mulesoft Developer

Mulesoft API Specification

Tableau CRM and Einstein Discovery Consultant

Copado Salesforce DevOps

Copado Robotic Testing

AI Associate

Salesforce Associate

Professional Scrum Master

ISTQB Certifications

Copado Salesforce DevOps

Copado Robotic Testing

AI Associate

Salesforce Associate

Professional Scrum Master

ISTQB Certifications

Copado Salesforce DevOps

Copado Robotic Testing

AI Associate

Salesforce Associate

Professional Scrum Master

ISTQB Certifications

FAQs

We kindly welcome you
Ross Kurhanskyi
Ross Kurhanskyi
VP of Business Development

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