Marketing Automation Salesforce Integration
MagicFuse helps businesses connect their marketing automation platforms with Salesforce to create smoother workflows and more meaningful customer interactions. Our team builds integrations that make communication more personal, improve coordination between marketing and sales, and strengthen the performance of every campaign.
We Can Integrate Your Salesforce CRM With
Enhance Your Marketing Prowess With Marketing Automation Salesforce Integration
Customize communications, streamline team synergy, and bolster campaign performance for your enterprise.
What Services Does MagicFuse Offer for Marketing Automation
Marketing Automation Salesforce Integration by MagicFuse
MagicFuse integrates marketing automation platforms with Salesforce CRM to create a single, efficient system for managing customer data and campaigns. Our team connects tools like Marketing Cloud, Pardot, and third-party automation software to Salesforce, ensuring accurate lead scoring, lead tracking, synchronized customer journeys, and measurable marketing results. We design integrations that automate lead nurturing, email campaigns, and reporting, helping sales and marketing teams work from the same data and act on insights in real time.
When Your Business Needs Salesforce Marketing Automation Integration
Marketing and Sales Data Don’t Match
Leads captured through campaigns aren’t reflected in Salesforce, or sales teams can’t see which touchpoints led to conversions. This disconnect results in wasted ad spend, missed follow-ups, and the inability to nurture leads effectively.
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Campaign Results Are Hard to Measure
You’re running campaigns across multiple platforms, but data lives in silos, Google Analytics, email tools, spreadsheets. Without unified tracking in Salesforce, it’s impossible to streamline marketing processes and know what’s actually driving revenue.
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Customer Journeys Lack Personalization
Messages go out to large lists instead of targeted segments. Without behavioral data flowing into Salesforce, it’s hard to tailor campaigns or deliver relevant content at the right time.
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Teams Operate on Different Systems
Marketing works in one platform, sales in another, and neither has the full picture. This creates duplicate records, inconsistent communication, and poor visibility into customer relationships and performance.
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Reporting and Forecasting Are Incomplete
Executives can’t see how marketing activities impact the pipeline. Without Salesforce integration, key metrics like lead quality, conversion rate, and ROI remain unclear.
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How MagicFuse Resolves Common Marketing Automation Challenges
Aligning Marketing and Sales Data
We connect your marketing automation tools directly to Salesforce CRM so every lead, interaction, and campaign response syncs in real time. Both teams access the same contact data, activity history, and engagement metrics without duplication.
Automating Lead Nurturing
MagicFuse sets up automated workflows that trigger personalized emails, follow-ups, and task assignments based on lead behavior. This keeps every prospect moving through the funnel without manual effort.
Centralizing Campaign Performance Data
Our integrations merge data from channels like email, ads, and social media into Salesforce dashboards. You get clear attribution, showing which campaigns generate qualified leads and real revenue impact.
Enabling Targeted Customer Journeys
We configure Marketing Cloud or Pardot to segment audiences by behavior, interest, and lifecycle stage. Each customer receives relevant content automatically, improving engagement and conversion rates.
Unifying Team Workflows
MagicFuse builds shared automation systems where marketing and sales teams operate within the same environment. Campaign data, lead updates, and communication history are all visible in Salesforce.
Delivering Accurate Reporting and Forecasting
We create custom Salesforce dashboards and automated reports that tie marketing metrics directly to pipeline growth. Decision-makers can monitor campaign ROI and forecast revenue growth results using verified CRM data.
Looking for Marketing automation Salesforce integration?
Case Studies
The only procurement software provider on the Salesforce platform
Challenge:
The project posed a technical challenge due to its complex logic and compatibility requirements with both the Classic and Lightning interfaces. However, we swiftly delved into the details and completed the initial scope of urgent changes ahead of the client's estimated timeframe.
Solution:
We introduced a dedicated Salesforce developer to optimize and fix bugs in the existing codebase, gradually expanding to develop new features, integrate with third-party systems, and conduct research. Our technical expertise, systematic approach, and strong project management practices enabled the growth of the Atamis product.
Technologies used:
Visualforce, APEX, Salesforce Communities, Python, Heroku.
Pain killer app to clean up your Salesforce Org
Challenge:
Elements.cloud faced the task of constructing a secure and scalable Salesforce managed package and deploying it to the AppExchange.
Solution:
Our team built a faultless AppExchange package that passed security reviews, enabling seamless integration between Salesforce and Elements. This achievement was driven by our deep understanding of Salesforce, streamlined data processing, optimized queries, and detailed monitoring with AWS CloudWat.
Technologies used:
Visualforce, APEX, Lightning, Salesforce Communities, Generic Batches, CSV Reader.
Salesforce integrations for ID-Pal
Challenge:
The client requested two things: integrating their real-time verification solution into Salesforce for universal customer usage and extending standard objects' functionality with dynamic custom objects for increased flexibility.
Solution:
We tackled the challenge of bidirectional custom authorization between Salesforce and ID-Pal, ensuring high-security data retrieval and presentation within Salesforce. Our managed package facilitates user-friendly review and updates of personal data in both directions, while also supporting dynamic interactions between main and custom objects through backend and LWC components.
Technologies used:
LWC, SOQL, APEX, SOSL.
Salesforce managed package for Limio
Challenge:
Create managed package enabling seamless B2B and B2C commerce management within Salesforce Service or Sales Cloud for customer service agents.
Solution
Limio for Salesforce went through various iterations, resulting in a highly scalable and customizable version using Salesforce Flows, Apex, and LWCs. Integrated with Limio Commerce and third-party payment systems, Limio provides agents secure visibility into customer history, tracks subscription changes, and offers flexible payment processing. Custom Objects enable customers to customize components to their preferences.
Technologies used:
Salesforce Flows, Apex, Lightning Web Components, Custom Objects, Limio API.
Amazing GDPR management app for AppExchange
Challenge
The implementation of the GDPR policy by the EU posed a significant challenge for Salesforce marketers, particularly in ensuring data consistency.
Solution
MagicFuse developed and launched an AppExchange app ensuring company-wide GDPR compliance, featuring permission tracking, data requests, marketing integrations, data expiration, Customer360 consent, and a preference center.
Technologies used:
Visualforce, APEX, Salesforce Lightning, CSV Reader, Salesforce Communities, Generic Batches.
How Companies Get Successful With Us
Check out how we help our clients to implement solutions for their businesses
Adrian King
Co-founder & CTO at Elements.cloud
Amaury de Closset
Co-Founder and CEO at Limio
Brian Waterson
Senior Director, Operations
Ian Gotts
Founder & CEO at Elements.cloud
Fabio L. Massetta
VP of Sales & Marketing Ascent Solutions
Joe Beech
Lead Salesforce Developer at Atamis
Michael Dalton
Principal Salesforce Consultant at Xenogenix
Mike McIntyre
Founding Partner at Xenogenix
Mo Salam
Co-founder at Purlos
Moataz Gouda
Head of Product at Movinga
Pia Oenning
Senior Operations Manager at Salesfive Consultingo
Rob Sheehan
Head of Product at ID-PAL
Scott Reynolds
Sales Technology Product Leader
5.0
They have a very good balance of understanding our goals, knowing when to take pragmatic decisions.
London, UK
5.0
Salesforce developers who can be trusted to code to a high standard with an adequate level of supervision. We are happy with the outcome they have delivered.
London, UK
5.0
Collaborating with MagicFuse has allowed me to rapidly develop and deploy Salesforce functionality, giving our business the tools they need to be successful...
Boston, MA, USA
5.0
I cannot express how impressed we are by the commitment and dedication of your team. The recent set backs are frustrating but we will work through them. The comments and enthusiasm from early users is really, really encouraging...
London, UK
5.0
Continuing our collaboration has been a natural choice, driven by the successful outcomes we’ve achieved together. Looking ahead, we’re excited about the prospect of further enhancing our Salesforce native applications in tandem with MagicFuse.
New York, USA
5.0
We have been working with MagicFuse for more than 12 months, involving them to support our development projects. We have found them to be diligent, hard-working, and very effective...
Cardiff, UK
5.0
I have worked with MagicFuse on a number of complex projects and they are always professional and helpful. I would have no issue recommending these guys to anyone. Thanks for the good work
London, UK
5.0
MagicFuse completed the project on time and rectified issues quickly. They produced high-quality work despite the complex tasks. Virtual meetings and emails ensured seamless project management.
Hoxton, England
5.0
Great service and motivated Salesforce team. I have been working with a developer from MagicFuse for a year, I must say that the quality is amazing and they are very professional and fun people to know! Highly recommend their services.
Berlin, Germany
5.0
Super and competent partner who built a custom solution for a resource planning tool for us. The project is still running and the tool is still being developed. Good communication with MagicFuse, very short response time and fast help.
Munich, Germany
5.0
MagicFuse have been instrumental in helping us establish our Salesforce offering and bring our best in class identity verification solutions to the App Exchange.
Dublin, Ireland
5.0
The MagicFuse team did a brilliant job, and when I get another project, I'd be delighted to work with them again if they are available. I had a call with the client's CEO, and he was delighted with all of the work
Leamington Spa, UK
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All Certified
Businesses That Benefit From Marketing Automation Salesforce Integration
Why Choose MagicFuse?
100% Certified Team
Our entire engineering team holds Salesforce certifications, ensuring expert-level knowledge and proven skills to deliver reliable, high-quality solutions.
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250+ Salesforce Certifications
With over 250 certifications earned, including recent ones like Experience Cloud Consultant, Data Cloud Consultant, B2B Solution Architect, and more, we stay at the forefront of Salesforce innovations to meet your evolving needs.
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Fast Recruitment & Strong Retention
We recruit top Salesforce experts quickly, averaging 6 weeks per hire, while maintaining strong employee retention of over 3 years to provide consistent expertise on your projects.
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Outstanding Client Satisfaction
Our commitment to quality is reflected in an impressive Net Promoter Score of 92%, showing that clients trust and recommend our services.
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Top AppExchange Rating
With a stellar 4.9-star rating on Salesforce AppExchange, we demonstrate consistent excellence and customer satisfaction in the Salesforce ecosystem.
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FAQs
We kindly
welcome you
Ross Kurhanskyi
VP of Business Development
