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Marketing is key to continuous growth and success for a business. Modern businesses use marketing automation tools to manage routine tasks, collect customer information, and derive analytics insights.
GetResponse is a great auto mailer, while Autopilot is a neat tool for automating customer journeys. They join other tools to make a marketer’s life easier.
However, there are limitations of such tools when they operate in isolation. In a company, data needs to be shared across various tools for marketing to work efficiently. This brings Salesforce into the spotlight as it’s the most popular CRM software amongst businesses.
There are many good reasons to integrate Salesforce with the various marketing automation tools.
By integrating with Salesforce, marketing tools no longer operate in silos. Data are shared across the tools to ensure they operate in sync. For example, Salesforce email automation links GetResponse to Salesforce CRM. It ensures that emails and customer info collected on GetResponse are sent to Salesforce and shared with other integrated marketing tools.
The key to converting a new lead to a loyal customer lies in providing a top-notch marketing experience. Having a platform that consolidates all the data from previous interactions makes it easy to reach out to customers with a personalized approach. Not only it leads to a quicker response, but you’re able to increase the quality of how you respond to customers’ inquiries.
Different teams in the company no longer have to guess what their counterparts are doing with customer data. Salesforce integration with marketing automation tools ensures that teams operate on the same page, as far as data are concerned. For example, linking sales and email tools to Salesforce enhance collaboration between the sales and marketing team.