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Why go for Salesforce integration with Marketing automation tools?

Marketing automation tools are amazing on their own, but integrating your automation with Salesforce takes everything to a new level. Salesforce integration with marketing automation tools enables your team to generate the best leads, keep them engaged, and reach them out at the right time to close more deals.

3 Reasons to Integrate Salesforce With Marketing Automation Tools

Marketing is key to continuous growth and success for a business. Modern businesses use marketing automation tools to manage routine tasks, collect customer information, and derive analytics insights.

GetResponse is a great auto mailer, while Autopilot is a neat tool for automating customer journeys. They join other tools to make a marketer’s life easier.

However, there are limitations of such tools when they operate in isolation. In a company, data needs to be shared across various tools for marketing to work efficiently. This brings Salesforce into the spotlight as it’s the most popular CRM software amongst businesses.

There are many good reasons to integrate Salesforce with the various marketing automation tools.

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All Marketing Tools in Sync

By integrating with Salesforce, marketing tools no longer operate in silos. Data are shared across the tools to ensure they operate in sync. For example, Salesforce email automation links GetResponse to Salesforce CRM. It ensures that emails and customer info collected on GetResponse are sent to Salesforce and shared with other integrated marketing tools.

Provide Better Marketing Experience

The key to converting a new lead to a loyal customer lies in providing a top-notch marketing experience. Having a platform that consolidates all the data from previous interactions makes it easy to reach out to customers with a personalized approach. Not only it leads to a quicker response, but you’re able to increase the quality of how you respond to customers’ inquiries.

Cross-team collaboration

Different teams in the company no longer have to guess what their counterparts are doing with customer data. Salesforce integration with marketing automation tools ensures that teams operate on the same page, as far as data are concerned. For example, linking sales and email tools to Salesforce enhance collaboration between the sales and marketing team.

Why MagicFuse

We mainly work with Salesforce ISV products, consulting companies, and diverse organizations and startups that integrate with Salesforce. Among our 100+ projects in 6+ years on the market, you will find Elements.Cloud, Atamis, WiserSpread, Movinga, Limio, and others. We develop Salesforce products and build integrations according to Salesforce best practices in banking and insurance, travel and hospitality, real estate, and healthcare industries.

By maintaining an everyday practice with solid theoretical knowledge, our Salesforce team consists of 35+ certified, highly-skilled experts in different roles like App Builders, Platform Developers I & II, Salesforce Admins, and Salesforce QA Engineers.

Why?

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We know Salesforce works under the hood under our experience

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We provide full-cycle Salesforce solution architecture

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We refined focus only on the technical side of Salesforce

MagicFuse was created as a new brand, fully dedicated to our expertise in Salesforce product development & tech consulting.

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All Certified

By maintaining an everyday practice with solid theoretical knowledge, our engineers passed Salesforce Certification tests and received proper credentials. We develop Salesforce products and build integrations according to Salesforce best practices. In our team, we have:

Certified Salesforce Platform Developers
Certified Salesforce Architects
Certified Salesforce Admins
Certified Salesforce App Builders
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Ross Kurhanskyi
Head of Partner Engagement
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