Data Privacy Manager is a Salesforce managed package that allows tracking permissions, consents, subscription rules for end clients and helps Salesforce marketers to remain compliant with changing GDPR policies.
When the EU released a GDPR policy, data consistency became one of the biggest challenges for Salesforce marketers.Data Privacy Manager was intended to solve this problem with a customer-ready Salesforce package that enabled experts to follow GDPR guidelines and avoid breaking data protection for end-users.
The MagicFuse team helped to design an app that provides a company-wide approach to complying with privacy regulations and GDPR.The application included features like permission tracking, Data Protection request processing, marketing integrations, data expiration management, Customer360 view of consents from all customer touchpoints, and preference centre setup. The app was released as a managed package on AppExchange.
As this app is mainly used by huge Salesforce Orgs, we used batch processing to asynchronously process big data volumes and keep the limits.
We integrated the app with Salesforce Pardot and enabled parsing for the tasks created in Pardot to execute them on the Salesforce side via the DPM app.
In order to reduce manual data processing and errors, we paid great attention to various calculations, communication rules, batch processing flows, etc.
On this project, we worked a lot with custom trigger development mainly to support interconnected actions between the app and Salesforce Org itself.
In most cases, our project management was organized in JIRA, while communication mainly happened on Skype.We also had product demos on demand, mostly on a bi-weekly basis. In case of complex assignments, we involved our Head of Salesforce Delivery for general supervision and architecture assistance.
Just in 8 months, we built a great app together with the architecture team on the client side that allowed Salesforce users to track changing GDPR regulations, keep 360 views on allowed communications with end customers, manage content permissions/consents/subscriptions, etc.The application received 5-star reviews on Salesforce AppExchange and made many lives of Salesforce marketers easier.
Co-founder & CTO at Elements.cloud
They have a very good balance of understanding our goals, knowing when to take pragmatic decisions.
During the last year, we helped Atamis a lot to grow their product significantly with our expertise in Salesforce development.view now